Staring at an eel


Last week, I was staring at an eel through a snorkel mask.

The eel was staring back at me.

I told of what I’d seen, and someone made a wisecrack, asking, “I wonder if the eel has gone home and said, ‘I just saw Keith, the graphic designer!’”

This got me thinking about appearances, or in business terms, branding.

When you look at your business branding, what do you see?

I wonder what your branding sees when it stares back at you?

If your brand is looking or feeling neglected, or in need of a refresh, I can help.



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