Tag: brand design

  • Call Me Anal!

    Design feedback intrigues me – sometimes it’s great, other times it keeps me awake at night. Why mention this?  Because customer satisfaction is everything. A client recently noted that the logo-mark wasn’t centred with the text in the stack version of their logo. While this was an intentional design choice (optical alignment subtly guides the eye),…

  • Stop Bloody Raining!

    Amidst the current dampness, we’ve got some inspiring (and dry) news to share! While the heavens have been soaking everything in sight, we’ve been busy launching something we’re really proud of: A new modern brand identity and a responsive website design for the Engineering Skills College in East London. We designed a fingerprint-inspired logo (made…

  • That Oasis Reunion

    Getting the Brand Back Together. The Oasis reunion gigs got me thinking about them as a band, and laterally, as a supersonic brand. That’s what Oasis do well, they were, and remain, a living, breathing brand. But they haven’t evolved; it’s the same tired sing-alongs and sibling rivalry-fuelled gossip that keeps them in the public…

  • Staring at an eel

    Last week, I was staring at an eel through a snorkel mask. The eel was staring back at me. I told of what I’d seen, and someone made a wisecrack, asking, “I wonder if the eel has gone home and said, ‘I just saw Keith, the graphic designer!’” This got me thinking about appearances, or…

  • AI can’t think laterally.

    It doesn’t consider alternative perspectives, question or connect seemingly unrelated ideas, nor develop ideas into valuable visuals. But I do, and lateral thinking is at the heart of everything that’s good about design. It’s also one of my unique selling points, alongside being quick and highly skilled. Here’s an example of my lateral thinking… The…