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Call Me Anal!
Design feedback intrigues me – sometimes it’s great, other times it keeps me awake at night. Why mention this? Because customer satisfaction is everything. A client recently noted that the logo-mark wasn’t centred with the text in the stack version of their logo. While this was an intentional design choice (optical alignment subtly guides the eye),…
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Stop Bloody Raining!
Amidst the current dampness, we’ve got some inspiring (and dry) news to share! While the heavens have been soaking everything in sight, we’ve been busy launching something we’re really proud of: A new modern brand identity and a responsive website design for the Engineering Skills College in East London. We designed a fingerprint-inspired logo (made…
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That Oasis Reunion
Getting the Brand Back Together. The Oasis reunion gigs got me thinking about them as a band, and laterally, as a supersonic brand. That’s what Oasis do well, they were, and remain, a living, breathing brand. But they haven’t evolved; it’s the same tired sing-alongs and sibling rivalry-fuelled gossip that keeps them in the public…
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Staring at an eel
Last week, I was staring at an eel through a snorkel mask. The eel was staring back at me. I told of what I’d seen, and someone made a wisecrack, asking, “I wonder if the eel has gone home and said, ‘I just saw Keith, the graphic designer!’” This got me thinking about appearances, or…
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I love infographics.
Hands up who struggles to read, or even understand standard format, business and organisational data and reports? I often find myself thinking about why we read information when you can understand and recall it so much quicker in visual form. Infographics are graphic visual representations of information, data, or knowledge that present information quickly &…
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Great website but…
But how often is it being found by potential customers and contacts? Not as often as you’d like I’ll bet, so what are we going to do about it? Read on to learn more… Pay Per Click (PPC) AdvertisingCan boost your website’s visibility and drive targeted traffic with a tailored Google AdWords PPC campaign that…
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AI can’t think laterally.
It doesn’t consider alternative perspectives, question or connect seemingly unrelated ideas, nor develop ideas into valuable visuals. But I do, and lateral thinking is at the heart of everything that’s good about design. It’s also one of my unique selling points, alongside being quick and highly skilled. Here’s an example of my lateral thinking… The…
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Keith the graphic designer.
As featured on BBC 6 Music I sent “Keith the graphic designer” as a “Names in Songs” suggestion to the ever-excellent Chris Hawkins on BBC 6 Music and here’s what happened. Listen to Keith the graphic designer on InstagramListen to Keith the graphic designer on Twitter/XListen on to Keith the graphic designer on LinkedIn You’ll like it 🙂…